PT Bank Central Asia Tbk (BCA) has been running the SYNRGY Academy since 2020 as part of its commitment to nurturing new digital talent every year. The SYNRGY Academy offers an online bootcamp scholarship program designed for young Indonesian talents to prepare them for the workforce. Over the past four years, SYNRGY has conducted six batches, totaling 2,000 hours of learning. In 2024, SYNRGY will launch its newest batch, Batch 7, with registration open from January 15 to February 8, 2024.

This collaboration also represents a product from BINAR for Business called the Digital Talent Accelerator (DTA) as part of its CSR initiatives. The CSR component of the DTA provides digital CSR services through bootcamp programs aimed at the public or specific target groups, delivering measurable impacts and long-term value for both the company and society.

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Issues to Address

The growing demand for digital talent is not matched by the number of young people who have the opportunity to learn digital skills in formal institutions. Therefore, BCA is committed to expanding access to free digital talent opportunities for students, high school/vocational school students, and professionals/employees.

BCA's commitment is realized through collaboration with BINAR, a provider of technology bootcamps in the form of the SYNRGY Academy. This allows BCA to offer aspiring digital talents the chance to participate in bootcamps aligned with their interests, including Quality Assurance, Full-Stack Web Development, UI/UX Design & Research, Java Backend Engineering, Mobile Java, and Cyber Security.

The SYNRGY Academy serves as an intensive learning platform to analyze real-world problems and seek solutions through project-based learning. Participants are expected to apply the knowledge gained during the bootcamp, enhancing their employability.

Solutions Provided by BINAR for Business

BINAR for Business facilitates the entire CSR program process end-to-end, including:

• Developing the learning curriculum
• Providing facilitators to guide each class's learning process
• Marketing SYNRGY to attract participants
• Curating and filtering applicants
• Guiding the classes and managing operational aspects
• Formulating evaluations for each student, reflected in learning reports
• Delivering final reports as accountability and results of the bootcamp
• Preparing graduates for employment in relevant industries

The bootcamp lasts for six months, during which participants receive intensive training, hands-on practice, interactive Q&A sessions with facilitators, assignments, and final presentations showcasing their prototypes from the learning experience.

The SYNRGY Academy has successfully conducted this program across six batches, including a special batch for Grab drivers, which provided scholarships. The fifth batch, running from August 2022 to February 2023, was well-received, particularly among students, including college students and high school/vocational school students, as well as professionals/employees. The number of applicants surged to nearly 3,000, leading to a stringent selection process to enroll 129 bootcamp participants.

Impact of SYNRGY on BCA

SYNRGY has had a significant impact on BCA, as evidenced by the consistent execution of six batches from 2020 to 2023, with Batch 7 currently open for registration in 2024.

Some impacts experienced by SYNRGY students and alumni include:

• Opportunities for recruitment by BCA as part of the IT team.
• On average, SYNRGY alumni secure jobs within 2-3 months after graduating from the bootcamp.
• Students and alumni gain enhanced hard and soft skills, better preparing them for the job market.

Impacts experienced by BCA as the organizer of SYNRGY include:

• Increased credibility for BCA as a company committed to the growth of digital talent in Indonesia.
• BCA gains top talent from SYNRGY, reducing the time and budget required for recruitment.
• Each year, BCA, through SYNRGY, contributes to the development of hundreds of new digital talents ready for employment.